Golden Chick — Carolyn Crane, Art Director

Golden Chick

A fast-food restaurant based in Texas that’s known throughout the region for their famous chicken tenders, Golden Chick is not afraid of taking risks. They’re keen to try new test products and enjoy leaning into the unique personality of each of these products in their point of purchase materials. For these promotions, I have worked on concepts and executions across a variety of mediums, including point of purchase kits, out of home boards, TV, employee apparel, video and photoshoots, digital assets, and social media.

My team and I have been awarded several Davey, Telly, Muse, and Marcom awards for our work.

“Seafood Shanty” TV Spot

To promote the fan favorite Catfish and Shrimp combos, we created a Seafood Shanty to play off of the historic fisherman sea shanties that have resurged on social media in recent years. I was involved in the brainstorming and concepting phase of this spot as well as production.

“Sandwich Senses” TV Spot

With the new Pimento Crunchwich, its all about the CRUNCH. We created a TV spot that highlights the sound appeal of the sandwich and plays into the popular ASMR trend. I was involved in the brainstorming and concepting phase of this spot as well as production.

Food Photography

We shoot Golden Chick’s new products in an interesting, inviting way that helps capture their unique taste profiles.

Photographer: Greg Milano

Point of Purchase Kits & Out of Home

Each product Golden Chick produces plays on exciting and bold flavors. The designs for each kit aid in highlighting those unique tastes in a way that feels exciting and eye-catching. Striking, playful, and sometimes humorous out of home boards help establish Golden Chick as a great Texas road trip destination.